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Steering refers to the practice of influencing a buyer's housing choice based on demographic factors, which is often motivated by prejudices or biases regarding race, ethnicity, religion, or socioeconomic status. This practice is considered discriminatory and violates fair housing laws, which are designed to ensure that individuals have equal access to housing regardless of their demographic background.

When real estate professionals engage in steering, they may direct buyers towards certain neighborhoods that correspond to their demographic profile, rather than allowing them to explore a full range of options. This limiting of choices not only undermines the principle of informed decision-making for buyers but also perpetuates segregation and inequality in housing.

Understanding steering is crucial for real estate professionals, as adhering to ethical practices and fair housing laws is fundamental to fostering an inclusive housing market that benefits all individuals and communities. It is also a critical aspect of compliance with regulations like the Fair Housing Act, which prohibits discriminatory practices in housing-related transactions.